Dullboy’s Social Co
Dullboy’s Social Co is a cutting edge entertainment precinct that houses 24 lanes of tenpin bowling, a gaming arcade, dodgem cards, mini-golf as well as a restaurant and bar. This brand needed to appeal to a wide demographic so the personality and aesthetic needed to be vibrant, fun and approachable but also quite hip.
For this full service brand creation and rollout I personally designed or oversaw all deliverables from developing name concepts, creating the custom drawn logo and icons, to the signage design, packaging, promotional material, and online presence. I also designed and illustrated a retro set of icons and large scale repeatable pattern for interior use.
