The Diner is a casual restaurant housed within Dullboy’s Social Co in NSW, Australia and is a modern take on the classic American Diner. I was responsible for the brand strategy and identity as well the design and execution of all other aspects of the brand rollout.

The challenge here was to create a visual identity that did not contradict or compete with the overall Dullboy’s Social Co brand. I was able to keep both visual identities connected and harmonious by re-implementing existing fonts and colour from the parent brand with a more minimalistic execution.