The Diner

The Diner is a casual restaurant housed within Dullboy’s Social Co in NSW, Australia and is a modern take on the classic American Diner. I was responsible for the brand strategy and identity as well the design and execution of all other aspects of the brand rollout.

The challenge here was to create a visual identity that did not contradict or compete with the overall Dullboy’s Social Co brand. I was able to keep both visual identities connected and harmonious by re-implementing existing fonts and colour from the parent brand with a more minimalistic execution.

The brand mark is centred around the actual blocks that were used as an interior feature of the restaurant and was designed with modularity in mind. The elements can be reconstructed on different pieces of collateral to keep the brand aesthetic looking interesting and fresh.

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McDonald's Kings Cross