IL Conto
The brief for IL Conto was to create a brand identity that would resonate with young adults and families, It required some cool factor to attract this younger audience but without looking like it was trying too hard. IL Conto means ‘the bill’ in Italian. No please, no thank you, no nonsense.
The image is casual, familiar and fun. Like eating dinner, drinking wine and listening to good music at a friends house. This offering is intended to veer far away as possible from the atmosphere of a stiff restaurant.
